FAQ

Sellers who have good product photos see a significant increase in clicks online. Sellers who chose a product photography company to upgrade their current photos saw a click rate improvement of 61% and an immediate sales increase. The customer will trust a well-photographed product. You will also reduce return rates when using an outsourced photography service that can provide spot-on color matching. You need flawless white background shots, but sometimes you want to showcase items creatively too.

In the online business field, the markets change on a daily basis. What is popular today may be out of fashion in a month. Being able to keep up with the curve and have product photos that are all consistent while meeting platform requirements is an important way to stay relevant in your niche.

A business has to follow a very specific set of regulations for uploading product photographs, making the process more universal, and with less customization. This not only sets a tone for quality but in a way levels the playing field of the online market.

WHITE BACKGROUND: Busy backgrounds can distract customers and draw their eye away from your amazing product! People will be able to see (in detail) exactly what your product will offer them. This is especially true when your website features many products, the white background gives a clean and uncluttered feel to your page that your customers will appreciate! If you decide to sell your product on a third-party site (like Amazon) we highly recommend sticking to a classic white background.

COLOR IS IMPORTANT: One of consumer’s biggest complaints when it comes to ordering products online is that the product was not accurately depicted. This is why color is so important to your photos. Making sure the coloring of your product in photos exactly matches the product in real life will keep your customers coming back for more!

COLORFUL BACKGROUNDS: It’s always important to find subtle ways to catch a consumer’s eye. This can be achieved with playful backgrounds or lifestyle shots that really help a consumer picture themself using the product. Using a colorful background can really make your product pop and entice consumers that much more.

PROPS: Styling your photos can be an excellent way to make your product pop! Relevant accessories in your photos is an easy way to show how dynamic your product is. Not sure how you want to style your photos? No problem! We are happy to stage photos for you with a variety of accessories or props until you are happy with the results!

Photo-consistency should be always listed on the top three of photography tips. Whereas a handful of images that are all different are hard to follow as part of a brand. Keeping the angles and lights consistent allows a customer to see they’ll be getting the same quality as any product they purchase from you. Once you gain the trust and loyalty of a customer through consistent and fluid image marketing, it will become easier to sell more products to them. The customer wants to know that your product is consistently above average and is of good quality, something that will be shown inconsistent images.Item description

When photographing in true color, consider how the light will affect the image. Light plays a big role in highlighting the colors of a product, as it gives the item a chance to shine. Darker items may need a brighter spotlight to make them really pop on the background, or a vibrant colorful product could use a softer light to really demonstrate its vivacity.

Avoid using too many pastels or soft colors without a focal point, where a soft hue may be lost in the photo. However, with professional lightning technique, please make sure that any color, bold or soft, matches your items perfectly. Be proud that your customers will look at a photo of your item and see the exact true color and not some washed out the image that does it no justice.

It often gets overlooked to double or triple check the quality of a photo after editing, leading to devastating photoshop errors being published. It is of the utmost importance that every image is quality checked to ensure there are no defects in the image that would cause damage to your customers’ views. For every single one of our photos, Product Photography Company will retouch them several times to ensure the highest quality of standard is met before a product manager, who strives to never let a mistake leave for print, assesses the photo.

When taking a photo of your product, it can be tempting to take it face on so the customers can see what they would see on a store shelf. However, a flat photograph can never fully capture the angles of a three dimensional product. Presenting your product by different views is a significant photography tips for all eCommerce sellers.

Slight angle photography techniques will give the product the sense of tangibility, as well as a chance for the client to see more detail in the product. It will allow for a variety of reflections that would be present in day to day use, as well as feature the silhouettes that give the product photo dimension. A little manipulation, while still staying true to the product and its uses, will go a long way in ensuring your image is clear and professional.

A beautiful product should be covered in every direction. Don’t forget that consumers want to see the back of a product too! Once a customer has bought a product, they will be using it and looking at it from a multitude of directions. Some companies shy away from showing the backside of their items, but a customer will soon enough find out what’s back there anyways. Embrace the fact that consumers want to know all about your products. Professional product photography companies use these backside angles to round out a complete product photoshoot. They are able to provide you with images from the front, sides, inside, up close, and back to your items. This method of shooting gives a potential customer the complete ability to look at your product as if they were holding it in front of them. Their pictures are shot with the goal of the images being able to fully acquaint a completely new customer with your items. Even if someone has no prior knowledge of the products you make, the pictures can quickly educate them and make them feel at ease with what you have to offer.

Customers always appreciate honesty and showing every nook and cranny of your products builds a great relationship with new buyers. With no surprises on the table, customers will be more likely to recommend your products to their friends and family members as well. There is so much more to your product than what first meets the eye; product photography companies help you to fully capture those details with their back-angle photo deals.

A good photo will help your salesman convince the buyer and increase your ecommerce sales. Product photography is a great tool to show your perspective clients what they are getting and boost attention from silent customers. An email with no images is boring! Help your salesman send better and prettier emails with commercial product photography. This will guarantee increase the time clients spend looking at your email, increase click rate and increase sales in the end result. You could tell someone about how sharp your knives are all day, but an image that shows it cutting through something tough with ease? That is the kind of boost you need for your sales department to win customer trust.

Consistency between photos is an important factor when displaying products on your website. It makes the customer comfortable in regards to your reliability and the quality of the products. Salesman need a solid ground to stand on when trying to increase sales for your company. Does your product photography look uniform and professional in your ecommerce business? Such as images, branding also creates trust as it makes your company look organized and thoughtful of their work. A Salesman must believe in their brand, and the stronger the brand identity, the stronger your online sales will become and the better your team can boost your sales.

Your salesman have a job to get people on the phone. If you have no commercial product photography to back up what they are saying, how can they see how your product works? “Trust me” is not a good line from any stranger who you speak to on the phone. Let the images tell the story. With product photography, you can introduce how an item works through images that tell the story for you. More than 50% prospects want to see how the product works on the first call. Don’t miss out on the chance to make those online sales and increased sales by having something in hand to send your client.

A recent trend has taken over eCommerce product photography in a big way. In the past, showing products in their element, on models, and in vignettes were seen as the best way to give them center stage.

Now, the look of product photography is changing. Flat lay photography has been one of the biggest 2021 photography trends across the board and has quickly been snapped up by a wide range of eCommerce sites and businesses for its immediate appeal and distinct look. Here, we’re going to take a look at what flat lay photography is, why it’s become so big in ecommerce and a few flat lay photography tips to help you make use of this new mainstay in the visual landscape of the virtual storefront.

WHAT IS A FLAT LAY?

Let’s start by clearing any confusion. Given that flat lay has become one of the biggest trends in photography, seemingly overnight, there are a lot of people quick to mischaracterize it or use the wrong definition.

In the simplest terms: a flat lay is a photograph taken from directly above. Beneath, there’s a flat surface that serves as the backdrop and staging ground for the subjects of the photo. In most cases, the subjects are items that have been arranged on the surface like a vignette, lay flat in place. Often, there is one item chosen as the central focus of the shot, while the others are arranged around it to complement of contrast it. Sometimes, one product will be the focus of the flat lay and, sometimes, it might be surrounded by flat lay props to highlight a certain theme or atmosphere in the shot.

The bird’s eye perspective is considered one of the style’s defining traits, but it doesn’t have to be a true bird’s eye. Photographers sometimes choose to angle the photo slightly if it gives the subjects of the photo a better light, but if there’s too much of an angle, it stops being a true flat lay.

Nowadays, you can find flat lays just about everywhere. As mentioned, they’ve become hugely popular in the product photography and ecommerce world since their minimalist staging is well suited to common web design, amongst other factors. From small ecommerce business websites to big tech company launches, more and more are agreeing that flat lay photographs are one of the best ways to show off the design of your product.

When selling a product, it is necessary to take photographs of the product so that your customers understand what it is they are buying. Companies can often take this up a notch by actually showing models in the photographs to display the different uses of a product and features. This is a typical product photography strategy - model shoot - used by many eCommerce businesses around the world, but it’s not available to every company due to the time and money involved to get high-quality product images. As a result, we turn to different methods of model photography to utilize these benefits while keeping the costs lower. The solution to this is adding human-touch to your photography, a different concept that uses the advantages of model photography, but delivers them in a cost-effective package that allows you more creative freedom.

Using models to showcase your products will attract wider audiences. People understand how to use the product, where to use it, how it can be applied to their lives and also gives a clear understanding of the various features.

Unfortunately, people often think that using model photography photos for products is advanced and expensive, and they also believe that it gives them a prestigious aura that attracts more customers. This is not always true, and improper use of model photographs can actually have a negative effect on your success.

The focus of any good product photo should be the product itself and not the model. Models could draw attention away from the product and distract them, leading to undesirable results. For instance, if the product you’re advertising is something like a towel and all of your product photos are with the model, you may be creating more focus on the model then the product. You should have a good balance of photos of your product alone, as well as with a model. The model photos should be relevant to your product, and don’t always need to show the entire person, but only what you need to see such as the hands holding the item.

In addition, the model has to be relevant to the product itself and actually make sense. An example of this would be something like pet clothing and accessories. Having a model hold them up and show them isn’t a very good idea because pets and models aren’t really related. Instead of using a human model, it would make more sense to use a pet such as a cat or a dog to showcase the products instead. This seems like common knowledge, but occasionally you can find product photos that don’t totally make sense.

Having your model dressed correctly for the job is also very important. If you are advertising fitness clothing, you probably don’t want dark glamour makeup and painted nails. The models should look and be dressed like the actual people who will use your item for best success.

If you’ve been on Instagram, I will bet you’ve bought something after seeing a beautiful picture. Or even you might have investigated products after you swiped up. Let’s face it - Instagram WORKS when it comes to selling. But it can be extremely confusing if you don’t know how and where to start. Lots of you may be wondering, how to sell on Instagram? We will go over the basics and tips of selling on Instagram through photography.

Did you know there are 1 billion people on Instagram? That’s one-seventh of the world. Think about how large of a network that is and how many opportunities you have to sell on Instagram. If you have products that involve pictures, you need to be utilizing Instagram. Instagram is a great selling tool because the audience is so wide and the quality, creativity, and technique keeps improving. Overtime, brands started to realize the strong connection you can have directly with followers and it converted to sales. Instead of spending millions of dollars on a 30-second ad, it became better for businesses to invest in social media to serve as their own advertisement.

Since lots of companies rely on social media and brand image, particularly Instagram to sell products, it’s become much more competitive. However, it’s also opened up the opportunity for creativity when it comes to selling products on Instagram.

If you’re going to sell, you need to start with the basics. Who you are as a brand and what you’re all about. The quicker you narrow that down, the sooner you can be selling on Instagram. Figuring out your message and sticking with it is the best way to gain and maintain your audience. You won’t know how to advertise if you don’t know who your target audience is.

Once you figure out who you’re selling to, you know your message, now it’s about promoting that message and delivering with consistency. An account that exemplifies this is the famous @tiffanyandco. If you saw one of their pictures without their name, you’d know who it is because they have a signature style that’s consistent as a brand. Always make sure you are keeping up and posting several times a week, it’s the only way to maintain and grow an Instagram following.

Part of selling on Instagram isn’t just about having beautiful pictures but an audience you grow and will want to buy the products you have to offer. Now that you’ve established your message, determined your target audience, and developed your flow of consistency, it’s time to grow your audience. This takes lots of work.

It’s honestly not really about how many followers you have as it is, how many followers will buy your products. That’s why it’s important to take nice pictures but also connect with your audience. No matter how big or small your audience, it’s important they want to buy your products and you use Instagram to directly sell to your audience.

Instagram displays thousands, possibly millions of pictures per day. With so many hashtags and pictures, it can be easy to scroll past great content. You don’t want people to miss your pictures, right? One way we suggest to “stop the scroll” is to use vibrant colors to make your products pop! Bright and vibrant colors always work to get people to stop and look. Using bright colors is the easiest way for your Instagram account to stand out and grow your Instagram followers. An example of using colors and patterns is @halocreamery -- they know how to make their products stand out using colors.

We talked about color pop, but another clever way to make your products pop is to be creative about cropping your pictures. Most of us use cropping to make pictures more symmetrical or cut out parts we don’t like but we never consider this tool as a highlighter. You can use it to accentuate designs or features on your products. Cropping is another simple and easy way to change up your photography style.

The cool thing about photography is how creative you can get. Truly -- there are endless opportunities. If you have the budget, get to the drawing board (literally) and start coming up with ideas of how to display products that would be effective for selling products on Instagram.